Business model

A more flexible model

We base our business, and our future, on a number of strong underlying trends. These trends can be summarised in a single sentence: The world is crying out for wood fibre. There simply isn't enough. This is where we come in with a unique access to fast-growing eucalyptus.

But our strategic focus is somewhat different from other companies in the wood raw material market. This since most actors source their raw material from forests or plantations to supply their own industrial process, be it pulp and paper, bio-energy or some other application. We run no industrial process. We are a pure raw wood commodity company.

Since we act on an open market for wood raw material we are also more flexible to variations in demands from different usage of our product. Our business model is thereby very straightforward and rest on three clear corner stones - access to assets in form of plantations and the organizational capability to deliver, access to global buyers active on a variation of markets and of course access to capital to grow our business.