”Eternali” – what’s the story behind the name? Well, we were looking for a name that carries the thought of eternity, because when it comes to both financial and environmental returns, what forest really stand for is eternal returns. Hey, ”eternal returns”, there’s no such thing, is it? Clearly a bit over simplified, but the basic analogy holds. If you manage the forest in the proper way, both the shareholder and the climate is a winner. Plant, manage, harvest. Repeat. We have a long standing record of doing this and with Eternali we are set to use this experience.